Wednesday, February 12, 2020
Confirming on Orange Group's Trust In The Egyptian Market, Orange Egypt Pumps New Investments of EGP 4 Billion During 2020
- Orange’s total investments in Egypt exceeded EGP 60 billion
- Orange invests $135 million in the ACUD’s data center
- Orange injected EGP 15 billion as a capital increase
- Orange is one of the four biggest French companies investing in Egypt
As the company’s total investments in Egypt reached more than EGP 60 billion since its inception in Egypt 20 years ago, Orange Egypt announced that it will pump new investments in its network amounting to EGP 4 billion during 2020 to develop and upgrade its infrastructure across the country in order to provide its customers with the utmost quality of service.
The successive French investment flows came as a result of the Orange Group’s confidence in the future of the telecom market in Egypt in light of the state’s efforts to create the appropriate climate and the legislative environment which supports investment which has enabled Orange to become one of the four largest French companies investing in Egypt where it increased its capital in Egypt by injecting EUR 750 million (EGP 15 billion) which no other company has done.
By the end of 2019, Orange Egypt has reached profitability ratios with the support of its huge investments that were allocated to support its infrastructure and data transfer services which is expected to represent about 50% of the company's total revenues during 2020 compared to 40% of revenues in 2019.
To achieve Egypt's vision 2030, Orange's strategy focuses on supporting the state’s direction towards digital transformation and financial inclusion projects through expanding in Orange Cash services which comes in line with the global developments in modernizing electronic services, especially that Orange is the only operator in the Middle East and Africa that provides its services to more than 19 countries and the only operator that owns a bank.
It is noteworthy that Orange has considerable experience in the field of financial inclusion, as the amount of money transfer between the African countries, in which Orange operates, through Orange Financial Services has reached more than EUR 40 billion annually.
Moving ahead in implementing the digital transformation strategy, Orange started the New Year by signing an agreement with the Administrative Capital for Urban Development (ACUD) to build, operate and manage the new administrative capital's data center and cloud computing platform with investments of USD 135 million.
In the same context and under Orange’s plans for its expansion in Egypt, Orange has also inaugurated a new call center services in Assiut Technology Park within only six months of signing the agreement on the sidelines of the French President's visit to Egypt. The new call center provides hundreds of job opportunities for young talents in Upper Egypt and opens up new horizons for them.
Furthermore, Orange Lab that is specialized in Research and Development also contributes in providing training courses to qualify youth and university graduates in various governorates especially in Upper Egypt to enable them to work in the communications and programing market in the New Assiut technology zone.
In addition, Orange has increased its stores in 2019 all over the country by 6% compared to 2018 in a step to balance with the growth in demand for mobile services in general and the data services in specific.
As for Orange’s data services and since the issuance of the NTRA’s first monthly report on the quality of communications network services in Egypt, Orange Egypt has over ranked all the mobile networks in Egypt in terms of speed of data downloading. Additionally, Speedtest provided by Ookla has also proved that Orange is the fastest network in Egypt after undergoing speed tests that matched the international standards which demonstrates Orange’s excellence of its data services compared to other operators in Egypt.
Nevertheless, Orange Egypt, which directly and indirectly employs more than 8500 employees, was listed among the top five employer companies worldwide after passing many rigorous tests and assessments that took place under the supervision of the Top Employer Institute where the company has shown outstanding performance through following a number of basic criteria, including cultural standards, workplace environment, talent and competency management strategy, performance management, leadership skills development, benefits and wages, personal and professional learning and development for the employees.
It is worth mentioning that Orange pays special attention to Corporate Social Responsibility programs and activities where it believes in the crucial role of the companies to implement and achieve a sustainable development in the country in which they operate in while cooperating with various governmental entities, private sector companies, foundations and NGOs. Orange's Corporate Social Responsibility strategy includes 4 main pillars which include Youth education and entrepreneurship, community development, health, and women's empowerment.