Wednesday, September 21, 2022
Orange Egypt partners with TOD and brings its “Orange Premier” customers sports content and complimentary subscriptions for up to 12 months
Orange Egypt, the leading network for integrated communications services, announced its partnership with TOD – MENA’s leading OTT platform for sports and entertainment. This partnership reflects Orange Egypt’s keenness to partner with major international companies specialized in digital content to meet the current customer demands and enhance their viewing experience.
Under the agreement, Orange will provide its customers with exclusive access to the beIN SPORTS network including streaming the FIFA World Cup Qatar 2022TM matches in up to 4k quality combined with Dolby Audio on TOD. This offering fits perfectly with Orange’s strategy to provide comprehensive and diverse sports content to its customers, ensuring them a unique experience.
TOD is a new OTT platform launched in the MENA region that allows its customers to watch the most important international football events including the FIFA World Cup Qatar 2022TM, UEFA Champions League, English Premier League, Spanish League, Tennis Championships and the National Basketball Association (NBA) competitions. The platform supports popular smartphones and large screens, ensuring seamless content enjoyment anytime and anywhere.
On this occasion, Mr. Ahmed El-Abd, Chief Commercial Officer at Orange Egypt, expressed his pride in the distinguished partnerships that Orange holds, especially with TOD as it fits the company’s broader strategy of offering entertainment solutions especially for the Football fans in the region. He added that Orange Premier customers will receive access to TOD’s exclusive sports content complimentary for up to 12 months.
For his part, John Paul Mckerlie, Vice President of Marketing and Sales, TOD, said: "We are pleased to establish this partnership with Orange Egypt. This cooperation allows us to bring unrivalled sports content to Egypt. With interactive timelines, match countdowns and bookmarking features, TOD’s deployment of latest technology guarantees a second to none user experience for all of its viewers.”
Orange is one of the world’s leading telecommunications operators with revenues of 43.5 billion
euros in 2022 and 136,000 employees worldwide at 31 March 2023, including 74,000 employees in France. The Group has
a total customer base of 288 million customers worldwide at 31 March 2023, including 243 million mobile customers
and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of
global IT and telecommunication services to multinational companies under the brand Orange Business. In February
2023, the Group presented its strategic plan "Lead the Future", built on a new business model and guided by
responsibility and efficiency. "Lead the Future" capitalizes on network excellence to reinforce Orange's leadership
in service quality.
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