Friday, March 06, 2020
Following Orange’s Most Successful Marketing Campaigns, Forbes Chooses Maha Nagy Among the Top 50 Impactful Marketing and Communications Professionals in The Middle East
Maha Nagy, Chief Communications Officer at Orange Egypt, is named by Forbes Middle East among the Top 50 Impactful Marketing and Communications Professionals in The Middle East. Nagy was chosen in accordance with several professional criteria most notably, Orange’s ability to introduce the nature of the products and services to the target audience, support in generating sales, as well as deliver direct marketing messages simply, clearly and effectively.
Forbes has chosen Maha Nagy based on Orange’s most successful advertising campaigns during the last period, especially “Neighbors” during Ramadan 2018 which boosted the concept of communication between neighbors, relatives, and friends, along with “Now or Never” campaign during the World Cup which motivated the football fans to support their national team. These campaigns had positively impacted the company’s overall performance which has been reflected on its financial results.
Nagy joined Orange Egypt in 2017 to extend her footprints in the marketing and communications field with her extensive and rich 20 years’ experience which qualified her to be among the Forbes list for the top 50 Impactful Marketing and Communications Professionals in The Middle East for 2020.
It is noteworthy that Forbes' choices considerably took into account the diversity of methods used in the marketing campaigns, such as relying on e-marketing, TV, websites and outdoors, in which Orange has succeeded unprecedentedly.
Orange is one of the world’s leading telecommunications operators with revenues of 43.5 billion
euros in 2022 and 136,000 employees worldwide at 31 March 2023, including 74,000 employees in France. The Group has
a total customer base of 288 million customers worldwide at 31 March 2023, including 243 million mobile customers
and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of
global IT and telecommunication services to multinational companies under the brand Orange Business. In February
2023, the Group presented its strategic plan "Lead the Future", built on a new business model and guided by
responsibility and efficiency. "Lead the Future" capitalizes on network excellence to reinforce Orange's leadership
in service quality.
Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange
(symbol ORAN).
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