Thursday, February 28, 2019
Orange Egypt Introduce New Exclusive Offers and Services in Cooperation with Swvl
Orange Egypt, the leading provider of integrated telecommunications services, announced the signing of an exclusive Memorandum of Understanding (MoU) with Swvl, the prime provider for smart-powered public transportation services and applications, to further enhance the cooperation between both entities and provide joint services to their customers.
By virtue of this MoU, the two parties will be engaged in joint promotions, co-marketing activities, and offer preferential rates for customers of both companies.
The MoU also includes the benefit of Swvl services for Orange Loyalty Program customers.
The two companies aim to reach up to 10 million active users through their joint marketing activities.
The agreement will facilitate providing Swvl services to Orange employees, and granting Orange Egypt to be sole telecommunication service provider for Swvl.
The MoU will also enable Orange to use Swvl logo in its promotional campaigns on social media, outdoor billboards, TV Ads , direct activities with customers, and bulk SMS to all Orange customers.
On this occasion, Hisham Mahran, Orange Egypt Chief Enterprise line of business officer said “We are glad to sign this MoU with an ambitious Egyptian organization like Swvl. With this cooperation, we are offering Orange customers exclusive promotions complementing Orange strategy in supporting the business sectors that depend on ICT in Egypt, eventually providing more innovative services for all Egyptians”.
For his part, Swvl CEO Mr. Moustafa Kandil said “ We are glad to cooperate with a very respectable entity like Orange which has millions of customers and many years of experience in the Egyptian market. “ Orange is a global and leading provider of ICT services, which is vital to Swvl business”. "Swvl is continuously working on enhancing its customers’ experience by offering consistent and valuable benefits". Added Kandil
SWVL is a premium mass transit system that provides buses to every neighborhood in Cairo and Alexandria with all rides booked through Swvl app.