Tourism represents a huge component of Egypt's economy as it constitutes around 40% of Egypt's non-commodity exports with a total revenue of about EGP 41.8 billion (Thiemann, Anna, and David Butter. Out of our belief that we owe the community back, we decided to take part in improving the surroundings of some touristic areas.As a part of our corporate social responsibility initiatives, Mobinil partnered with the Center for Development Services [CDS] to improve the quality of life of the people of Mit Rahina, the site of Memphis, the old capital of ancient Egypt. The village of Mit Rahina is located around 30 kilometers away from the Giza pyramids. Current data estimates that the village is visited by about 400 tourists every day during the summer and up to 1,000 tourists during winter. There are about 35,000 people residing in this village. Mit Rahina is also home to the colossal statues of Ramses II and temple ruins of Ptah, Hathour, and Apis.However, Mit Rahina suffers from basic health and sanitation issues as they lack access to an adequate water supply and waste management. Alternatively, Mit Rahina residents resort to drinking well water which is usually high on salt and thus results in a number of health problems.Mobinil partnered with Center for Development Services (CDS) in order to restore the beauty of this village and to tackle water and sanitation issues.A number of initiatives are to take place in this village in order to improve the quality of life in such an important area.
