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Press Release Details

Monday, June 29, 2020

Orange and LaLiga are bringing back to Egypt a new experience for all Spanish LaLiga football fans

  • Orange launches a new platform to provide its customers with an exclusive entertainment option for LaLiga’s news, updates and different features to further engage them with the Spanish Football League

Orange Egypt has announced the launch of its’ new digital platform experience that provides its customers with the Spanish "LaLiga" Football League news and updates where they will enjoy new entertaining experience that includes a lot of surprises on the new Orange football platform “HareefLaLiga" that provides a lot of specially tailored services to Orange Football Fans in general and LaLiga’s Fans in specific.

"HareefLaLiga" platform provides LaLiga’s fans with all the news and updates of the Spanish football league and it also includes quizzes and a prediction game where subscribers will collect points if their predictions are correct. This engaging platform also offers videos of LaLiga matches, highlights & HQ images of the best matches in Spain. Interactive games are also currently being developed and will be included in the platform soon.

Additionally, if users provide correct answers to the quizzes and win, they will be offered cash prizes, official jerseys, match tickets, and LaLiga official ball.

Orange continues to deliver the most authentic and innovative sport experiences with the return of the Spanish league matches after the sudden pause due to Covid-19 outbreak.

This step is an affirmation of the Orange’s keenness to provide the latest digital services in all fields, including sports and entertainment contents in order to meet the needs of its customers and their passion in following football news around the world and particularly the news of the Spanish league which is very popular in Egypt.

On this occasion, Ahmed Al-Abd, Chief Commercial Officer at Orange Egypt, said “We are pleased to bring this whole new experience to our fans. He added: "LaLiga is one of the most followed leagues in Egypt, and we have taken advantage of the current championship break to launch more new ideas and services, and we are honoured to present this enjoyable experience to our customers."

“Orange Egypt is one of the most prominent Telecom companies in the world, with millions of subscribers in Egypt. It´s a pleasure to offer such a platform to Orange customers in Egypt, where we have a huge fan base craving for LaLiga content, especially with the return of the competition”, Juan Fuentes, Delegate of LaLiga commented.

The platform is available to be used by Orange subscribers in LaLiga website



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About Orange

Orange is one of the world’s leading telecommunications operators with revenues of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 March 2023, including 74,000 employees in France. The Group has a total customer base of 288 million customers worldwide at 31 March 2023, including 243 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. In February 2023, the Group presented its strategic plan "Lead the Future", built on a new business model and guided by responsibility and efficiency. "Lead the Future" capitalizes on network excellence to reinforce Orange's leadership in service quality.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

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